Marketing, Media & Creative Strategy
About
With a degree in Humanities, Business Management and Arts Administration, I’ve always processed at the intersection of business, art and culture.
My career began in Product Development, Production and Operations for Global Luxury Fashion Brand, Ralph Lauren. In 2019, I launched my consulting business, Beyond The Clouds, and began freelancing as a wellness consultant and creative strategist. I’ve worked both in-house for a digital marketing and creative agency and led freelance projects. My current focus is producing impactful media and design for art, fashion, retail and hospitality brands.
Select Clients & Creative Collaborators:
Leaning on my formal education, listening and research skills and my sharp ability for detailed execution, I’ve lead and assisted in a variety of development, marketing and design projects that have taught me so much and refined my sensibilities. My diverse background in business, art and culture primes me to approach projects holistically and artfully. I creatively balance development, design, strategy and facilitation to help you connect the dots between branding, operations, product and audience.
6+ years of experience in, my frustration is simply: the substance lacked sexy and the sexy lacked substance.
My goal as your creative marketing & strategy consultant is to produce media that honors beauty, intention and purpose. We deserve it all.
Nike, Springfield Museum of Art, The Tang Museum & Skidmore College, Art Noire, Zora’s House, Parable Cafe, Kota Haus, The Wonder Jam and more
Services
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Creative Direction, Content Production, Copywriting + Casting
Brand Identity, Research + Strategy
Strategic Partnerships + Positioning
Multi channel, Experiential Marketing
For photo, video, audio, web + print projects.
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Media Graphics
Content planning, production + campaign strategy
General account + data management
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Lettering + Illustration
Graphic + Communications Design
Standard Portfolio + E-commerce websites
Sites are powered by Shopify or Squarespace.
I have 6+ years professional experience leading creative direction, brand strategy, design and creative experiences for arts institutions and lifestyle creators to fashion and hospitality brands. I am skilled and experienced at producing dynamic storytelling and connection via brand campaigns, marketing content, experiential marketing and community programming.
I have a special love for mission-centered retail, fashion and hospitality.
